Experts say that the upcoming season of the league may hold more promise as the number of matches and opportunities will increase with the addition of two new teams

Sonam Saini & Kanchan Srivastava Oct 18, 2021 8:59 AM

FICCI EY Report 2021 estimates that the channels would have generated Rs 300- Rs 400 crore of incremental ad revenues in 2020 and will likely grow to Rs 1000 crore in 2021

Sonam Saini Jun 18, 2021 7:36 AM

While the 2021 lockdown has indeed hurt the TV ad revenue, the impact has been tamer than the previous year's

Sonam Saini May 31, 2021 9:34 AM

The channel has tasted success with Imli and Anupamaa, both adaptations of Bengali shows, after they figured in the top five programmes in Hindi GEC Urban and Overall Market

Sonam Saini Dec 28, 2020 8:35 AM

With fresh content and live sporting action back on TV sets, advertisers are making a comeback but the price point of ads may not come back to what it was pre-COVID, say industry players

Sonam Saini Aug 27, 2020 8:58 AM

Most prominent players believe the industry will bounce back in two-three months

Sonam Saini Jun 3, 2020 9:11 AM

According to industry observers, advertising will resume once the economy starts to recover & digital and broadcasting will be the early gainers

Sonam Saini May 20, 2020 8:43 AM

Rathore joins Madison from Starcom MediaVest Group, where he was Head of MediaVest, Mumbai and Delhi offices

exchange4media Staff Jun 26, 2012 7:10 PM