digital-audience-measurement

Out of India's 547 million strong digital video audience, 72% are AVOD users: Ormax

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The SVOD audience base showed 2% decline, dropping from 153.0 million in 2023 to 150.6 million in 2024, said 'The Ormax SVOD Audience Report: 2024.' Connected TVs and co-viewing are emerging trends

e4m Staff Dec 9, 2024 11:55 AM