digital-ad-share
Digital ad share in India is set to hit approx 70% by 2027, closing in on major economies, but lower ad pricing, platform dominance and ROI-led spends limit value parity, experts point out
Kanchan Srivastava Feb 16, 2026 9:05 AM
Consumer durables’s digital allocation stood at 39% in 2024 with online video and social media emerging as key contributors, according to dentsu-e4m Digital Advertising Report 2026