FCB Ulka OOH?blur=25

Dhruv Jha, General Manager, IPG Mediabrands, shares about FCB Ulka’s long association with the Mumbai Police department, doing their OOH campaigns and bolstering their image

Noel Dsouza Jan 15, 2020 9:26 AM

Amul -Cricket SA?blur=25

The agency has brought together Amul and Cricket South Africa in an innovative partnership for the on-going Proteas Tour of India

exchange4media Staff Sep 20, 2019 3:48 PM


According to industry experts, the 10 second ad rate for the quarterfinals to finals has increased to over Rs 8 lakhs from Rs 3 lakhs at the start of the tournament

Sonam Saini Jul 13, 2018 8:55 AM

My favourite TV character: Ram Amarnath Kapoor?blur=25

“Ram Kapoor brings the show alive, capturing the very essence of the character,” says Dhruv Jha of Lodestar UM

Synjini Nandi Dec 12, 2012 7:38 PM

Advantage branded content: Lodestar UM’s ace card?blur=25

With movies such as Cocktail, Student of the year and Talaash in 2012, Lodestar UM has exploited the tremendous power of branded content

Synjini Nandi Dec 11, 2012 6:49 PM