data-measurement

Meheer Thakare joins Google to lead data, measurement & analytics team

Meheer Thakare former Kantar leader joins Google?blur=25

Prior to this, Meheer Thakare was with Kantar for almost 13 years

e4m Staff Apr 2, 2026 12:36 PM

TV ratings shake-up: MIB opening doors for OTT, telcos & ad tech players?

TV ratings?blur=25

The shift opens a window for industry heavyweights who have long wanted greater control over measurement data, say experts

e4m Staff Jul 7, 2025 9:05 AM