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TV?blur=25

Industry analysts say although these shows help advertisers in building brand recall & reach, TV networks are likely to stick to last year’s ad rates, considering the impact of Covid on advertisers

Sonam Saini Aug 18, 2020 8:28 AM

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The Hindi General Entertainment space has grown by leaps and bounds on the back of interesting concepts, engaging storylines, classic non-fiction formats and above all, great content. The year saw viewers completely take control of the kind of content they wanted to watch and where

Deepak Rajadhyaksha Dec 29, 2017 8:57 AM

ZEE TV bags Gold and Silver at Asian Customer Engagement Forum and Awards?blur=25

It won a Gold for the Google Voting innovation for its dance reality show- ‘Dance India Dance 5’ in the online media category for successful use of technology and a Silver in the mobile marketing category for the ‘Janbaaz Sindbad’ mobile game

exchange4media Staff May 4, 2016 5:54 PM

Guest Column: Unleashing the full potential of mobile marketing?blur=25

As long as the marketer embraces the 3Cs of mobile campaigns – Customised, Clear & Concise – and selects the right channel, mobile marketing will pay rich dividends, says Vikram Raichura, MD, VivaConnect

Vikram Raichura Aug 2, 2013 1:35 PM

Viewer engagement sees 10-fold jump with missed calls?blur=25

Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles

Saloni Surti May 28, 2013 8:38 PM

Viewer engagement sees 10-fold jump with missed calls?blur=25

Voting for favourite contestants on reality shows through a missed call has resulted in larger reach due to convenience & no cost hassles

Saloni Surti May 28, 2013 8:38 PM

Zee to dance its way into Guinness Records?blur=25

Zee TV’s ‘Dance India Dance’ is looking at the Guinness Records platform to create buzz around the latest season. March 1 is the date to watch out for

exchange4media Staff Feb 28, 2012 9:24 AM

Zee’s new media push for ‘Dance India Dance - 3’?blur=25

Zee TV is set to return with the third season of ‘Dance India Dance’ and has chalked out a 360-degree marketing campaign across cities.

Suraj Ramnath Dec 7, 2011 7:56 AM

Reality Check: So you think you can ‘dance’ to the TRP tune??blur=25

Can dance reality shows make the TRPs dance to their beats? What makes for a ‘most-watched’ dance reality show? exchange4media finds out…

Fatema Rajkotwala Jan 5, 2011 7:31 AM