creativity-in-advertising

Does bad creative produce great sales?

Can Mediocre Advertising Drive Sales Success? - Adman Prabhakar Mundkur?blur=25

Guest Column: Adman Prabhakar Mundkur decodes whether there is such a thing as ‘creative that sells’ and ‘creative for creative's sake’

Prabhakar Mundkur 2 hours ago

‘India has the potential, but we didn’t push ourselves enough’

Cannes Lions 2026: Subhajit Mukherjee Reflects on India's Creative Potential?blur=25

Music Composer Subhajit Mukherjee, Jury Member for Entertainment Lions for Music, on global creativity, cultural perspectives and India's missed opportunity at Cannes Lions

Team Impact Jun 23, 2026 8:45 AM

Prasoon Pandey inducted into Advertising Club Calcutta Hall of Fame

Prasoon Pandey Honored in Advertising Club Calcutta Hall of Fame?blur=25

The award was presented to Prasoon Pandey on June 6

e4m Staff Jun 9, 2026 2:00 PM