As open exchange CPMs erode and artificial inventory bleeds advertisers dry, a sharper, smarter and more accountable era of digital advertising is taking shape

Anuja Jain May 25, 2026 9:14 AM

As conversational discovery enters streaming platforms, agencies and CTV leaders debate whether better engagement signals translate into stronger inventory quality and effective yield

Shantanu David Mar 6, 2026 9:25 AM

Industry experts estimate that CPM rates may decline by around 15% year-on-year

Anuja Jain Feb 16, 2026 9:18 AM