cost-per-click

Beyond the click: Answer economy rises as AI reshapes brand discovery

Beyond the click: Answer economy rises as AI reshapes brand discovery?blur=25

Industry watchers are unanimous that while AI may control the interface, brands with strong recall are likely to benefit disproportionately

Sunidhi Vijay Mar 27, 2026 8:35 AM

Marketers jittery as Google ditches enhanced CPC bidding strategy

eCPC bidding strategy?blur=25

While fear of loss of control and lack of transparency is valid, marketers should also consider the long-term gains against short-term hurdles of eCPC deprecation, say experts

Sohini Ganguly Sep 12, 2024 9:00 AM