As audiences shift from clicking links to consuming AI-generated answers, the publisher-brand relationship is being redrawn. The attention economy had a name; what replaces it is still taking shape

Anuja Jain May 22, 2026 8:39 AM

Unveiled at Google I/O 2026, the update marks what the company describes as ‘the biggest redesign of the Search experience in more than 25 years’

e4m Staff May 20, 2026 12:18 PM

Conversational AI is a more natural way to discover, evaluate, and complete purchases and makes shopping more straightforward, share industry heads

Pooja Yadav Mar 31, 2026 9:07 AM

As agentic AI compresses journeys and reshapes discovery, brands are being pushed to move beyond traffic metrics and build trust in a world where decisions are increasingly delegated to machines

Anuja Jain Mar 19, 2026 9:41 AM

Electronics and IT Minister Ashwini Vaishnaw has repeatedly emphasised that India’s AI strategy aims to democratise access and expand employment opportunities.

Brij Pahwa Nov 17, 2025 1:38 PM

The tool will be first accessible to English-language advertisers in the US and UK. The global rollout is set to commence in the coming weeks 

Kanchan Srivastava Jan 24, 2024 1:52 PM

The acquisition will strengthen Gupshup’s AI-powered conversational solutions for e-commerce, retail and consumer goods industries

exchange4media Staff Apr 20, 2022 2:09 PM

Voice shopping has emerged as a key channel for consumer purchases & the trend is expected to pick up as 90% of the internet users in India are online on their mobiles, say experts  

Kanchan Srivastava Feb 8, 2022 8:39 AM

Ankit Prasad, Founder & CEO, Bobble AI, tells us how the company provides a customised approach to penetrating conversations through emojis and GIFs

Dipali Banka Sep 28, 2020 8:54 AM

The bank has leveraged AI and Facebook messenger app to drive downloads for YONO, YONO Lite, SBI Quick, BHIM SBI Pay and Online SBI

exchange4media Staff Aug 6, 2020 1:10 PM