consumer-targeting
Jarrod Martin, Chief Transformation Officer, Omnicom Media Group and CEO of Acxiom, on why identity is becoming more valuable than data and how agencies can stay relevant in the media ecosystem
Team Impact Jun 26, 2026 9:12 AM
Guest Column: Dr. Sandeep Goyal, MD Rediffusion, writes on how accurate consumer targeting will be the No. 1 requirement for brands & the other trends in advertising that will define the years ahead
Sandeep Goyal Jan 11, 2022 9:12 AM