consumer-mindset
Shahad Anand on the Impact of Context in Advertising Success?blur=25

At Pitch CMO Summit 2026 in Bengaluru, Shahad Anand, Business Head, Skylight Mediakart, makes the case for combining contextual relevance with creativity to win attention

e4m Staff Sep 3, 2026 5:36 PM

Meghna Apparao?blur=25

Guest Column: Meghna Apparao, Chief Business Officer, Licious, says consumer changes, due to the lockdown, will be a lot stickier with the emergence of a critical and aware consumer mindset

Meghna Apparao Jul 1, 2020 8:18 AM