consumer-behavior-analysis

When occasion inspires experiences: Rethinking how India shops and spends on holidays

Rethinking how India shops and spends on holidays?blur=25

Guest Column: Sr. Marketing Leader Yatnesh Pandey on how Indian consumers are shifting from buying products to purchasing experiences, making products part of a larger consumption journey

Yatnesh Pandey Aug 21, 2026 9:17 AM

PR in the age of insight: Building stories that earn trust

Ganapathy Viswanathan?blur=25

Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, on how today’s PR campaigns are built not around product features or corporate announcements, but around insights

Ganapathy Viswanathan Jul 31, 2026 12:20 PM