connected-tv-growth
Kartik Sharma and Annurag Batra?blur=25

Kartik Sharma, Group CEO – India, Omnicom Media Group, will share his perspectives on the topic 'The Next Decade of Media Starts Now'

e4m Desk 21 minutes ago

Television's Enduring Impact in the Click Economy?blur=25

Established brands across the board say television leads in building awareness, familiarity and trust even as digital plays a role in driving conversions

e4m Staff Nov 5, 2026 8:44 AM

Gaurav Dwivedi Highlights Linear TV's Popularity on WAVES OTT?blur=25

According to the Prasar Bharati CEO, the transformation was not limited to the public broadcaster or WAVES, but reflected a broader restructuring of the media industry

Imran Fazal Oct 1, 2026 9:00 AM

TRAI's Regulatory Framework: Balancing Innovation in CTV Growth?blur=25

A broadcaster advocating regulation of FAST and ALTD said piracy and territorial restrictions would require particular attention under any proposed framework

Imran Fazal Sep 29, 2026 8:54 AM

MSMEs Fuel India's CTV Revolution with Targeted Advertising?blur=25

For regional and MSME advertisers, the combination of a large-screen environment and local targeting is particularly attractive

Imran Fazal Aug 24, 2026 9:00 AM

UNIFIED MEDIA MEASUREMENT?blur=25

Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape

Shripad Kulkarni May 26, 2026 7:57 AM