competitive-advantage
Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, on why a good product and competitive pricing are not always enough to win attention, recall and customer preference
Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals, discusses how regional markets are shaping comms strategies and why strong local networks are becoming a competitive advantage
Dr. Sarvesh Tiwari Jun 19, 2026 3:16 PM