client-expectations

Is creative excellence losing its currency?

Is creative excellence losing its currency??blur=25

As pitches expand to test AI, data and business transformation chops, agency leaders weigh in on whether the big idea can still win the day

Aryendra Khan Aug 18, 2026 8:33 AM

Clients want fewer partners and greater accountability: Prerna Mehrotra

Prerna Mehrotra: Clients Demand Fewer Partners and More Accountability?blur=25

Prerna Mehrotra, Chief Client Officer & CEO, Media, Asia Pacific, dentsu, speaks to e4m from the Cannes Lions festival on how dentsu is adapting to serve its clients drive growth and client-centricity

Simran Sabherwal Jun 25, 2026 9:07 AM