client-agency-relationship

Are creative agencies now building campaigns or businesses?

Are Agencies Shifting from Campaigns to Business Solutions??blur=25

As agencies stack up AI, commerce and consulting mandates, the industry is asking whether the campaign brief has quietly become a business one

Aryendra Khan Jul 23, 2026 9:20 AM

The tyranny of billable hours: Are ad agencies forgetting what clients actually pay for?

Are Ad Agencies Losing Focus on Creativity Over Billable Hours??blur=25

Guest Column: Adman Prabhakar Mundkur shares that the agencies that will thrive in the future will be those that stop selling labour and start selling intelligence

Prabhakar Mundkur Jun 16, 2026 11:49 AM

Clients will always appreciate efforts to go beyond promises

Shantomoy Roy?blur=25

Guest Column: Shantomoy Ray, Founder-Director of K-Factor Communications, shares some key points about retaining clients in today's tough business environment

Shantomoy Ray Jul 1, 2024 9:23 AM