business-impact
Neha Pathak?blur=25

Neha Pathak, Director, Brand & Communications, Epsilon explains why the most valuable communications work rarely leaves fingerprints

Neha Pathak Jul 31, 2026 4:14 PM

Cannes Lions 2026: Creative Revolution Focuses on Real-World Impact?blur=25

From business-first ideas to creator equity and a growing appetite for AI-era humanity, has Cannes Lions 2026 charted advertising's next chapter?

Aryendra Khan Jul 2, 2026 9:14 AM

e4m Connected TV Conference 2026?blur=25

CTV is a strong attention driver, but marketers question its ability to deliver measurable business outcomes as gaps in attribution and execution persist, leaving it between promise and proof

e4m Staff Jun 15, 2026 11:27 AM

Top 25 brands and agencies?blur=25

This is exchange4media’s annual initiative to select, acknowledge and felicitate such deserving agencies and brands. The winning lists will be announced in August

exchange4media Staff May 27, 2021 3:49 PM