budget-allocation

Perception vs Real Numbers:  A debate that leads to Language Vs English

Why Advertisers Overlook Language Newspapers in India?blur=25

Guest Column: L. Adimoolam, Publisher-Dinamalar, explores questions around the share of print advertising for English dailies

L. Adimoolam Jun 17, 2026 12:27 PM

How AI measurement could redraw digital ad economics

How AI measurement could redraw digital ad economics?blur=25

As AI agents begin verifying business outcomes rather than just reporting them, the ad industry braces for a valuation reset that could separate ‘provable performance’ from ‘promised reach’

Anuja Jain Jun 17, 2026 8:48 AM

Brands buying into predictive commerce for that extra spark this festive season

Festive spends?blur=25

Predictive systems let marketers time programmatic video and shoppable formats in advance, stock up the right media before the rush, and allocate budgets better, share industry pundits

Shantanu David Sep 15, 2025 8:40 AM

Is reduced corporate budget allocation on PR spends a hindrance to the industry?

PR Allocation?blur=25

Firms are relying on their cash reserves in desperate times and leaders are optimistic about the market gaining momentum post lockdown

Nafisa Shaheen Apr 15, 2020 8:28 AM