broadcast-audience-measurement

Without a ratings currency, India's TV industry heads into its biggest season blind

India's TV Industry Faces Uncertainty Without Ratings Ahead of Festive Season?blur=25

Guest Column: M Gautham Machaiah writes how regulatory reform collides with commercial reality in television’s most lucrative quarter

M. Gautham Machaiah Aug 12, 2026 1:50 PM

BARC blackout leaves TV programming heads flying blind as festive launch season nears

BARC Blackout Disrupts TV Programming Decisions Ahead of Festive Season?blur=25

Industry experts say suspension of weekly television ratings disrupts commissioning, scheduling and content decisions, forcing broadcasters to depend on experience rather than data

Imran Fazal Jul 21, 2026 9:33 AM

Broadcasters huddle over BARC ratings suspension; IBDF to meet Ashwini Vaishnaw on Tuesday

Broadcasters Meet to Address BARC Ratings Suspension Impact?blur=25

Industry executives said today's IBDF meeting is expected to focus on preparing a common industry position before engaging with the ministry

Imran Fazal Jul 6, 2026 11:47 AM