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Festive marketing goes digital-first as brands chase ROI and precision

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Traditionally, festive and occasion-led periods such as Holi, Eid and Mother’s Day saw brands lean heavily on TV, print and outdoor to drive mass reach

Sunidhi Vijay Mar 23, 2026 9:31 AM

Trust, cost & flexibility: Why influencers beat celebrities for brand endorsements

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Guest Column: Tiffany Delmore, the co-founder of SchoolSafe.org, observes that combined with their appreciation for grassroots support, influencers know firsthand how important mutual growth is

Tiffany Delmore Oct 20, 2020 9:18 AM