brand-extension

IPL franchises derive 20% revenue from brand extensions, eye experiential growth

IPL 2026?blur=25

Franchises are exploring new monetisation layers & experiences to build a sustainable ecosystem that balances fan engagement with long-term commercial returns

Imran Fazal Apr 6, 2026 9:02 AM

ASCI launches guidelines to prevent misuse of brand extensions as surrogates for ads

ASCI brand extensions guidelines?blur=25

These modifications have been detailed in Chapter III Clause 3.6 (a) of the ASCI code

e4m Staff Dec 14, 2023 1:48 PM