brand-community

Why brands are betting big on real-world experiences in a digital-first era

Brands Embrace Real-World Experiences to Enhance Consumer Engagement?blur=25

Physical experiences are turning into user-created content, influencer collabs, consumer data and social media conversations, note market players

Sunidhi Vijay Jul 7, 2026 8:46 AM

Is your brand missing the community bus?

Ashiish V patil?blur=25

Guest Column: Ashiish V Patil explains why brands that create content that builds communities are in it for the long haul and drive long-term success

Ashiish V Patil Sep 24, 2024 6:45 PM