brand-bjp

When leaders become brands: A marketer’s lens on power, perception, and positioning

Gargi Sarkar | RA Brand Consultant?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, explores how some of India’s most powerful and influential brands are not products or companies, but people

Gargi Sarkar May 7, 2026 8:28 AM

Why Brand Modi-BJP remains India’s most powerful political force in 2026

Narendra Modi | BJP?blur=25

Guest Column: Shantomoy Ray, Founder & Director of K Factor Communications, examines how Brand Modi-BJP continues to command a level of scale and public recall rarely matched in Indian politics

Shantomoy Ray May 7, 2026 8:21 AM