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BMW’s guerrilla marketing tactics for Mini

After increasing its marketing spends by 40 per cent, BMW Group is focusing on experiential and guerilla marketing plans for Mini in India

Rahul Dubey Apr 9, 2012 9:47 AM

Volkswagen & Mudra Max go 360 on OOH for Think Blue

Mudra Max has exclusively implemented a high decibel campaign in Mumbai and Delhi through a mix of digital, experiential, on ground and OOH execution

exchange4media Staff Feb 3, 2012 9:04 AM