barclays
Star Sports ropes in Dhoni to promote Barclays Premier League soccer

Dhoni will invite sports fans to 'Join the Game' in an integrated marketing campaign, which commences next week. The campaign will have a strong on-air & digital media thrust

exchange4media Staff Aug 9, 2013 8:05 AM

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The sports broadcaster has paid $145 million for the South Asia telecast rights following second round of bidding,

exchange4media Staff Nov 16, 2012 7:05 PM

ESS retains EPL S Asia rights for 3 more years

The sports broadcaster has paid $145 million for the South Asia telecast rights following second round of bidding, which also saw MSM’s participation

exchange4media Staff Nov 15, 2012 3:46 PM

CEO must also be Brand Director

If a CEO is not living and delivering the brand, then you are looking at a brand that will fail, says David Wheldon, Head - Brand, Reputation & Citizenship, Barclays

Noor Fathima Warsia Apr 17, 2012 10:10 AM

Barclays appoints Rajesh Iyer as Director, Customer Propositions & Marketing

Barclays has announced the appointment of Rajesh Iyer as Director of Customer Propositions and Marketing (India). Prior to joining Barclays, Iyer had played several key roles at HSBC for 12 years.

exchange4media Staff Sep 14, 2011 8:23 AM

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