barbie-cultural-icon

From Celine Dion to Smriti Mandhana: How Barbie became a multi-generational cultural IP

Barbie Dolls - Celebrities?blur=25

Mattel is repositioning Barbie as a multi-generational cultural IP, combining nostalgia-driven collectibles with role models who champion diversity and empowerment

Shalinee Mishra 1 hour ago