banijay-asia-and-endemolshine

It’s a mix of everything—platform, legacy, content: Rishi Negi on Bigg Boss’s strong start

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Rishi Negi, Group COO, Banijay Asia and EndemolShine India, talks about Bigg Boss 19’s dual-platform opening, its OTT-first strategy, sponsor traction, and more

Sunidhi Vijay Sep 17, 2025 9:10 AM