Frooti, Tropicana, Maaza and Paper Boat who wins the Mango wars?blur=25

Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers

Sarmistha Neogy May 19, 2016 8:49 AM

Agencies go social to tap fresh talent?blur=25

From using Snapchat, WhatsApp, YouTube and Twitter, organisations are using social media platforms to find new talent and the reason is simple – that is where the youth today resides

Sarmistha Neogy May 13, 2016 8:33 AM

Flipkart's funny take on advertising agencies' TVC pitches?blur=25

To announce its latest category-based sales, Flipkart has rolled out digital films under the campaign ‘Sale that sells itself’, which poke fun at ideas pitched to Flipkart by advertising agencies

Sarmistha Neogy Apr 16, 2015 9:37 AM