b2b-marketing-trends

Buyability, Not Reach: LinkedIn's Devajit Roy redraws marketing playbook at e4m TechManch

Devajit Roy Shifts LinkedIn's Marketing Focus to Buyability at e4m TechManch?blur=25

LinkedIn's Head of India tells marketers to trade vanity metrics for "buyability" as AI reshapes how B2B buyers discover and trust brands

e4m Staff Jul 27, 2026 8:33 AM

Trusted voices become critical in AI-led discovery for B2B brands: Sachin Sharma, LinkedIn

Sachin Sharma, LinkedIn?blur=25

Sachin Sharma, Head, LinkedIn Marketing Solutions, India, says AI-led search and LLMs are reshaping how audiences discover information, products, and expertise

Sunidhi Vijay May 29, 2026 9:09 AM