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Evening and early night prime-time slots – both on weekdays as well as on the weekends-- remain the peak traffic time slots for the medium

exchange4media Staff Jan 12, 2021 8:56 AM

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The biggest incentive for marketers to be on these platforms is growing access and reach. In October, 30 million adults tuned into audio OTT against 23.3 million users in September

Tasmayee Laha Roy Dec 17, 2020 8:19 AM

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Affluent, younger and mature audiences are more engaged with OTT audio platforms

exchange4media Staff Dec 2, 2020 8:45 AM

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Guest Column: Niraj Ruparel, Head of Mobile & Emerging Tech, GroupM India; Head of Voice, WPP India, writes audio OTT platforms allow advertisers to create sonance that triggers brand association

Niraj Ruparel Oct 23, 2020 9:09 AM

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According to the report, affluent, younger and mature audiences are more engaged with OTT Audio platforms

exchange4media Staff Oct 1, 2020 9:31 AM

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The music streaming industry is upbeat that the surge in consumption and positive changes in consumer behaviour will sustain long after the lockdown is over

Sanstuti Nath Apr 1, 2020 8:24 AM