Senior television industry executives told e4m that the withdrawal was driven by a combination of legal setbacks and increasing industry pressure to restore certainty to the TV measurement ecosystem

Imran Fazal Jul 29, 2026 9:57 AM

The federation reserves liberty to file a fresh writ petition on the same or similar cause of action

Tasmayee Laha Roy Jul 29, 2026 8:09 AM

The petition contends the blanket exclusion of landing page viewership ignores technological realities & existing safeguards, and said it was neither technically justified nor operationally feasible

Imran Fazal May 26, 2026 8:49 AM