Festive campaigns must now adapt across languages, cities, audiences, offers and screens. As AI accelerates this, brands are shifting from approving every ad to approving the systems that create them
Shantanu David 1 hour ago
Vijjayendra Agarwal joins real estate advisory CBRE South Asia as ED & Head of Marketing 10 minutes ago
The Secret Behind Brands That Get Noticed, Remembered and Chosen 46 minutes ago
The price of patient acquisition: Inside healthcare marketing economics 1 hour ago
India is a key subscription market for Bloomberg: Christine Cook 1 hour ago
Pay DTH base shrinks to 48.56 million, FM radio ad revenue falls 9%: TRAI 1 hour ago
SEE MORE
TV ad activity drops 8.6% amid BARC blackout; digital surges 24.5% 2 hours ago
No dip in festive ad spends, FMCG and BFSI lead momentum: Publicis Media's LD 2 hours ago
This festive season, brands are approving systems, not just ads 1 hour ago
Microdrama boom needs a new script: Nikhil Mirchandani, Hoop 1 hour ago
We’re teaching AI to do the work. But who’s teaching the next generation? 1 hour ago
Reliance Digital back with Festival of Electronics: Deals on iPhone 17 Pro & Appliances 4 days ago
Rubika Liyaquat returns to News18 in new role 1 week ago
Souhardya Banerjee takes on Director role at Flipkart 1 week ago
Myntra elevates Shashanck Mishra to Director - Brand Management 1 week ago
Juhi Rajpal joins Propshop Events & Exhibitions as SVP - Strategy & Growth 1 week ago