ai-assistants

From Share of Voice to Share of Model: Marketing’s next big shift?

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Digital discovery is shifting from search results to AI-generated answers, forcing brands to rethink visibility, optimisation and how they are recommended to consumers

Shantanu David Jun 15, 2026 9:12 AM

India witnesses significant surge in agentic AI usage: Adobe report

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One in three consumers in India (33%) already use agentic AI, and 44% expect to adopt it within the next year

e4m Staff Nov 7, 2025 1:00 PM

The Rise of Agents: Why AI, not SEO, will decide what we see next

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Guest Column: Krishna Iyer, Director of Marketing at MullenLowe Lintas Group, on how AI assistants—more than search algorithms—are now shaping the content we consume

Krishna Iyer Sep 22, 2025 9:10 AM