advertising-roi
As AI agents take charge of discovery, comparison, and purchase, India’s marketing playbook shifts from chasing clicks to earning algorithmic trust in a machine-led economy
Anuja Jain Nov 21, 2025 9:21 AM
Once a premium digital ad staple, YouTube’s masthead ads have now become a pricier, less exclusive option, with advertisers now questioning its ROI
Tasmayee Laha Roy and Shantanu David Oct 8, 2024 9:03 AM