advertising-efficiency

The great AI content glut: When everyone can make everything

The Rise of AI in Advertising: Transforming Content Creation?blur=25

Brand experts say AI brings the advantage of combining production capacity with audience intelligence and the differentiation now depends on strategy, original ideas, and human judgement

Shantanu David 29 minutes ago

Agencies are going AI-native. Are brands buying in?

Are Brands Embracing AI-Native Agencies in Advertising??blur=25

While agencies are marketing AI as a differentiator, brands may be judging them on traditional metrics: strategic thinking, cultural understanding, creativity, responsiveness, and business impact

Shantanu David May 29, 2026 8:44 AM