adtech-market

India’s adtech market ends 2025 at nearly Rs 2L Cr. What’s next?

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Industry heads say the Indian adtech story is no longer only about speed and scale but a phase of strategic maturity

Anuja Jain Jan 5, 2026 9:32 AM

Responsible Hyper-Personalisation: How adtech is redefining one-to-one marketing

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AI-powered personalisation is advancing faster than consumer comfort, challenging marketers to redefine boundaries while maintaining relevance

Anuja Jain Dec 1, 2025 8:27 AM