abhinav-iyer
Abhinav Iyer, Senior General Manager- Marketing & Strategy, The Muthoot Group, shares with e4m the idea behind the ‘Sunheri Soch’ campaign, what Amitabh Bachchan lends to the initiative, and more
Chehneet Kaur Mar 16, 2026 9:11 AM
Abhinav Iyer, Muthoot Finance’s Senior GM - Marketing & Strategy, shares how Sunehri Soch grew from a testimonial consumer campaign into a movement inspiring empowerment, while driving company growth
Simran Sabherwal and Anushka Roy Choudhary Oct 23, 2025 9:07 AM
As Senior General Manager, Marketing & Strategy at The Muthoot Group, Abhinav Iyer’s journey is marked by persistence, adaptability and clarity of purpose
e4m Staff Sep 23, 2025 10:32 AM
Abhinav Iyer, Senior GM – Marketing and Strategy at Muthoot Finance, discusses the company’s new campaign, customer trust, offerings beyond gold and more
Ruhail Amin Oct 28, 2024 12:24 PM
Abhinav Iyer, Senior General Manager-Marketing and Strategy at The Muthoot Group tells e4m about the campaign's core consumer insight of 'trust' as a USP
Sohini Ganguly Jun 25, 2024 2:54 PM
In an exclusive interview with e4m, Iyer, General Manager-Marketing & Strategy, The Muthoot Group, shared key insights that led to the season 2 campaign featuring Madhuri Dixit
exchange4media Staff Feb 18, 2022 11:33 AM
Non-Metros: Driving the Economic Resurgence’: An esteemed panel discusses the contribution of Bharat—the tier II and tier III—to India’s growth story amid the Covid-19 pandemic
exchange4media Staff Feb 4, 2021 12:14 PM
Mr. Iyer, Head of Marketing & Strategy, Muthoot Finance, was speaking in a webinar organized by the Dainik Bhaskar group in association with exchange4media
exchange4media Staff Jan 29, 2021 9:00 AM
Iyer, GM Marketing & Strategy at Muthoot Group, will speak on the topic ‘Innovation on Display’, sharing the group’s developments on the marketing front & the work they have done in the OOH space
exchange4media Staff Mar 4, 2020 7:49 AM