Recap: The Week That Was

We bring you a roundup of the news that made headlines this past week

e4m by exchange4media Staff
Updated: Nov 30, 2019 10:11 AM
Recap News

This week exchange4media saw several key appointments, exits, and developments in the marketing and entertainment industry. Two events were held this week, MarTech Mumbai and India Brand Conclave.

The account wins were - Milestone Dentsu bagged Velocity Eyewear's creative, social & shopper marketing mandate; Contract India won the global creative mandate for Bata; Panache Digital won the creative mandate for Aveon Café, Leo Burnett India to handle creative mandate for Jaquar brand Artize, while Reckitt Benckiser calls for media pitch worth Rs 500 crore 

The MarTech event sessions were covered in detail by the exchange4media team. You can view the MarTech event gallery to view the busy day in pictures. One of the sessions from the MarTech Mumbai: Have control of data, decisioning & delivery: Jay Bhuva, Deloitte Digital, another insightful session on AI by Pratyush Kukreja from Haptik at MarTech Mumbai, a session on Technology trends in 2020 and beyond by Kashyap Kompella, rpa2ai at MarTech Mumbai and many more.

Also, Impact 40 Under 40 list was unveiled at a gala event in Mumbai

Some key appointments this week were Budweiser APAC announced key leadership appointments in South Asia and East Asia, GREY India appointed Amish Sabharwal as Executive Creative Director, Tanushree Radhakrishnan is appointed as Chief Operating Officer, India at LIQVD ASIA, Social Beat appointed Arunima Singh as EVP, Growth, Mumbai, Shortpedia appointed Mayank Jain as Chief Product Officer and more.

Kay Madati stepped down as Global Vice President, Twitter and Subhash Chandra steps down as Chairman of ZEEL

Asian Paints, Skechers South Asia and Dabur bag top honours at the Indian Marketing Awards

India Brand Conclave saw some insightful sessions like Shubranshu Singh, Royal Enfield on building brands through community; Marketing as a two-way conversation by Vivek Gambhir, Godrej, D Shivakumar, Aditya Birla Group stating purpose does not guarantee success and Suresh Krishnan on The Hindu & Vijayavani alliance is a combined force. 

Other stories of the week were Vivo, Ogilvy resolve ‘plagiarism’ row, settle the matter out of court, with updates on whether Ogilvy-Vivo settlement: A beginning or an opportunity lost?, Facebook eyes small & medium enterprises to boost WhatsApp Business in India, ASCI upholds complaints against 344 advertisements in August and September, Procter & Gamble India sets up Rs 200 crore Environmental Sustainability Fund and many more.

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