LIQVD ASIA ropes in Tanushree Radhakrishnan as Chief Operating Officer, India

Radhakrishnan has been in the industry for over 16 years and has worked with organisations like Performics, GroupM and Webchutney

e4m by exchange4media Staff
Updated: Nov 26, 2019 3:21 PM

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Liqvd

LIQVD ASIA has appointed Tanushree Radhakrishnan as its Chief Operating Officer for the India market.

Radhakrishnan’s last stint was with Publicis Group, where she had spent a little over 4 years.

Commenting on the appointment, Arnab Mitra, Managing Director, LIQVD ASIA said, "Our target is nothing short of becoming a global power house when it comes to being digital-first all service agency. But before that we have a long way to go even in India. Having Tanushree along side will only pack a punch in that direction.”

Talking about her new role, Radhakrishnan said, “‘I'm impressed with the vision and clarity of thought that LIQVD ASIA has and am really excited to join them. Having predominantly worked with media houses, LIQVD gives me an opportunity to look at the business through a different lens. I'm hoping to unleash my creative side, while using media values and principles to deliver the best integrated solution to clients."

Radhakrishnan has been in the industry for over 16 years. Her last stint was as Chief Digital Officer at Zenith Optimedia owned Performics, where she was instrumental in driving the strategy for existing business and spearheading new business acquisitions for the agency. Her primary role was also to drive digital transformation for all key clients and work on product standardization.

Prior to this, she has worked with the agencies like GroupM and Webchutney.

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