‘We have reinvented newer ways to keep PR alive and adopt newer forms & ideas’

In this edition of e4m PR & Corp Comm’s 30 Under 30 series, Hamsa Yogitashri, Senior Account Executive, Concept PR, talks about her win and lessons learnt from the industry

e4m by exchange4media Staff
Published: Aug 12, 2022 12:51 PM  | 4 min read
Concept PR

The exchange4media PR and Corp Comm’s 30 Under 30 Awards identifies next-generation leaders in the PR and corporate communications industry. It honours some of the brightest professionals, entrepreneurs, game changers and achievers of the industry under the age of 30. 

The ‘30 Under 30 series’ features the winners who share their experiences, trends they have observed in the domain and where they see themselves in the next five years.

In today’s series, we speak to Hamsa Yogitashri, Senior Account Executive, Concept PR.


How does it feel to be recognised and honoured for your contribution to the industry?

Starting off my career during the pandemic was the challenge itself. Putting across the brand’s core message, placing the leadership team in relevant stories, and keeping up with the trend while everything was about COVID was not an easy task. This pushed me to tackle situations with multiple perspectives while embracing the new normal. In turn, it gave me the zeal to take the extra mile for the clients doing beyond hygiene activities.

This win makes me believe in what we do and encourages me to continue my hustle every day. This recognition during the first two years of my professional journey is rewarding. As I embark on this milestone, I aspire to give the best I can and be open to opportunities. Thank you so much Exchange4media and all the jury members for this award. I am truly humbled and grateful. A big shout-out to all the mentors, colleagues, and friends who have shaped me into who I am today and supported me through thick and thin. I would also like to thank my clients and journalists who are a big part of my life and helped me learn and grow better.


What are the key trends that you have noticed in the past year in the PR and Corp Comm domain?


As PR runs hand-in-hand with the media, it demands constant change that directs the course of the industry. There are major key trends that have faded in and out throughout the year. The promotional insights shared by the brands earlier are shifting towards human-centrism and are solution oriented. The media has become more sensible and are opening up to innovative stories that will interest the millennials and GenZ crowd who are a major part of the readers. There has been a major dependency on technology and social media for various forms of communication due to the pandemic. While the lines of digital marketing and digital PR blurred, I believe we have reinvented newer ways to keep PR alive and adopt newer forms and ideas.


What is that one industry lesson/ experience that you will carry with you throughout your career?


It is a well-known fact that PR is not a 9-5 profession. It calls for hours of dedication, passion, pro-activeness, and persistence among others. This goes without saying that we all turn into workaholics at some point. At the end of the day, all we are left with is mental exhaustion and under-eye bags. The most important takeaway is to strike a balance between work and personal life. Making time for our loved ones, developing a new hobby, going on a trip, or doing nothing will help us in the long run. It will also act as a catalyst in becoming an efficient professional and team player.


Where do you see yourself in the next five years?


Currently, I am pursuing my MBA in Marketing Management through correspondence. This will be one of the milestones that will provide me with the perception of different phases of communication. With the practical knowledge of Public Relations along with marketing expertise, I will be serving as a reliable resource in the organization. Additionally, five years from now, I see myself as the Head of verticals like Auto, Healthcare, and Corporate, leading my own army of PR enthusiasts to do their best and contribute to the industry while learning and growing together.

I look forward to giving my full to beat all the obstacles and make the best of all opportunities. I will hustle constantly to seize the short-term goals that come along with the long-term vision I have chalked out for my future. It is through the people I interact with every day that I learn many life skills. Such little things are making me a better person, to be an inspiration to young minds, five years from now. 


The content in this section is curated by the PR and Communications team. For any feedback kindly write to karan.bhatia@exchange4media.com.

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