PR & Corp Comm 40 Under 40: Industry heads talk about communicating effectively on e-waste

Jai Kewalramani, Neeta Sharma, Rahul Jain & Nanditta Chibber share insights on how communication is a key influencer in spreading the message of environment sustainability

e4m by exchange4media Staff
Updated: Dec 19, 2019 5:40 PM
40 Under 40

Communicators plays a vital role in spreading key messaging for environment sustainability - this was the crux of the panel discussion which took place at exchange4media’s first ‘e4m PR and Corp Comm 40 Under 40’ meet.

Industry achievers under the age of 40, visionaries and innovators in their own right, achievers in their respective field of work came under one roof to discuss the contribution PR and corporate communication in the industry.

The event kicked off with a panel discussion on the topic - How communication is a key influencer in spreading messaging for environment sustainability and its challenges. Global powers over the world are impacted by the shift in weather pattern and are sensitising the world about the danger of global warming.

The session was chaired by Sandeep Rao, Founder, One Source consultancy. The panellists included Jai Kewalramani, Founder, jaibo.com; Neeta Sharma - Deputy GM, LG Electronics; Rahul Jain - VP, Adfactors PR and Nanditta Chibber, Manager, Media & Communications at WaterAid India.

The discussion started off with Rao asking the panellists, “In a world where we are talking about sustainability, we are talking about communication, 80% of people are not aware of the requested means CSR, EHS, wash and sustainability. Do you think the personnel in India are trained enough to speak the language?

To which Chibber responded: “In order to communicate to the larger audience, it’s important to reconstruct it in a language they understand.”

Echoing her statement, Sharma said, “We have to make our communication simple and effective. It has to be translated in a very simple language and should include everyone in this transition.”
Jain stated that there are some missing links which large corporates need to look at. “Corporates need to connect the dots. And that's how you will have an audience of people to walk and deliver your messaging, which is one of the missing things in a corporate world that needs to be fixed,” he said.

Rao also enlightened the audience with a UN report that stated India has been producing since 2017 around 2 million plus tons of e-waste every year. In 2017, we processed 0.036 million times. That's a miniscule percentage of 2 million times.

Are we communicating well enough to our audience about e-waste?

“LG has been working in the e-waste space for quite some time. We did this initiative where you can bring you old e-products and in exchange we give vouchers to the customers. It was a successful campaign and created quite a buzz,” Neeta Sharma shared.

“On plastic use: The change is taking place, brands are making an effort, it’s a gradual change wherein every business must adapt,” Jai stated.

Nandita Chibber added: “People are ready about sustainability but it’s you who has to humanize the narrative. If I am making the difference it should show. If at consumer level we start making Changes, brands will also do. Meaningful brands are outperforming market by 134%.It takes 75 lt of water for one pint of beer. You need to give evidence and impact to people to realise that the change should happen.”

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