‘Be a strategic thinker & dare to be unconventional’
Priya Patankar, Head - Corporate Communications & PR, PhonePe, speaks on being part of e4m Women Achievers Awards, her thoughts on women playing a crucial role in the industry and more
Women are natural multi-taskers and they do exceptionally well in any role which needs working across cross-functional teams, says Priya Patankar, Head - Corporate Communications & PR at PhonePe. One of the winners of the e4m PR and Corporate Communication Women Achievers Award, Patankar spoke to us about her journey in the industry so far, the attributes of women that make them valuable for the industry and how companies are realising this.
How do you feel being the winner of the Women Achievers Awards?
I feel honoured to be part of the Women Achievers Awards. It felt great to be among so many illustrious communication professionals and colleagues who are helping shape the industry.
What are the attributes or qualities required to be a leader in the communications industry?
Understand the business really well as you will be the voice of the company in many external forums; be a strategic thinker and think about creating long-term value and lastly dare to be unconventional. If you follow the same playbook as everyone else you will get the same outcome.
What role have women played in the restructuring of the industry and how has the communications industry changed over the years for the women workforce?
The communications industry has always been dominated by women professionals and so they have been instrumental in shaping this industry. Overall, if we look at today's workforce, it is really heartening to see women not just in communications but across the entire spectrum from marketing to technology and to product roles. Companies are realising the value women employees bring to the table and are hiring a lot more women, which is great.
Why do we need to have more women leaders at the helm of organizations in today's scenario?
Women are natural multi-taskers, they do exceptionally well in any role which needs working across cross-functional teams, they are strong communicators, out-of-the-box thinkers, very hardworking and empathetic. These are attributes which are extremely valuable to any organisation and so we definitely need more women leaders in any organisation.
What are your future goals? What initiative would you like to take as a responsible woman leader for the industry or society?
My future goals are to continue doing what I am good at, which is making communications simple and effective. On a personal level, I am extremely passionate about education and I have in the past worked extensively with a children's NGO, so would like to continue giving back in whatever way I can.
How do you see the PR and the corp comm industry shaping up in the years to come and what’s your message to the future women leaders?
These are exciting but challenging times for the PR and corp comm industry. There is a visible shift in how users consume news and content. As communication professionals, we need to adapt and embrace this change while exploring new ways to tell our stories. My message to future women leaders is work hard, build the right skills and learn from your mistakes. If you are good at what you do, no one can hold you back.
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