Karen Boswell set to join M+C Saatchi Group

Karen Boswell has been appointed as Global CEO, Digital Experience, Performance & Consulting at M+C Saatchi Group

by e4m Desk
Published: Jun 4, 2025 12:10 PM | 1 min read

Karen Boswell has been appointed as Global CEO, Digital Experience, Performance & Consulting at M+C Saatchi Group. The company shared the news of her appointment through a LinkedIn post.

Karen will take up the new role in July and will lead the media and consulting specialisms of the organisation, growing Intelligence function, and innovation in marketing tech and AI.

“We’re thrilled to welcome Karen Boswell as Global CEO, Digital Experience, Performance & Consulting. A truly client-centric leader, Karen has shaped customer experience strategies for major brands including Boots UK & Ireland, Ford Motor Company EU, BP Pulse, Perrigo, and PwC Global. She brings a wealth of leadership experience from VML, WPP, adam&eveDDB, AKQA, and more”, the LinkedIn post read.

"I'm thrilled to be joining M+C Saatchi Group at such a pivotal moment. Growth today requires more than great marketing - it demands cultural intelligence, sharp technology and brave creativity. That's what M+C Saatchi is built for", Karen stated.

Karen is an executive leader with 15 years of experience leading and coaching for change. She works at the intersection of brand and business to help individuals, leadership teams and organisations transform by creating the culture and conditions that connect and empower people to deliver personal and business growth.