Laqshya Media executes pan India OOH campaign for Nissan Magnite

The campaign covered multiple locations in several cities, with high-impact, large format OOH sites placed at key urban touchpoints

e4m by exchange4media Staff
Published: Jul 4, 2022 2:09 PM  | 1 min read
Laqshya

Laqshya Media Group executed a high decibel, pan India Out of Home (OOH) campaign for Nissan Magnite across all metros, mini-metros, state capitals, and Tier 3/4 cities. Strategically designed to reach Magnite's target audience, the campaign was executed at multiple locations in each city, with high-impact, large format OOH sites placed at key urban touchpoints, including key arterial routes, main traffic junctions, central business hubs, auto-hubs, and commercial retail areas, among others.

The campaign was designed to highlight how the SUV's bold exteriors, roomy interior, powerful turbocharged engine, and advanced safety technology establish it as the perfect city adventure companion for discerning Indian customers.

Amarjeet Hudda, COO, Laqshya Media Group, commented on the campaign, "The Nissan Magnite OOH has been a very prestigious project for us. To bring to life the Big, Bold, Beautiful and 'charismatic' appeal of the SUV, we selected the most iconic, large format impactful OOH sites nationwide across cities."

"The campaign used technology extensively to strengthen reach and visibility for Nissan India's target audience. For example, we deployed in-house advanced AI-powered OOH Planning Tool (SHARP) 'Strategic Hyperlocal AI-powered Reach Planner' to identify the most strategic touch points as per campaign TG in each city. Also, we undertook GPS /GPRS-based monitoring to make our outreach more effective," he added.

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