ZEEL to invest Rs 90 crore in subsidiaries for micro-drama app and distribution business
Up to Rs 50 crore to be invested in ZBullet Enterprises Limited (ZBEL) and up to Rs 40 crore in Advance Media Distribution Limited (AMDL)
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Published: Aug 14, 2025 6:43 PM | 1 min read
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Zee Entertainment Enterprises Limited (ZEEL) has announced that its Board of Directors has approved investments worth up to ₹90 crore in two of its subsidiaries to support their business operations and expansion plans.
At a meeting held on August 14, 2025, the board cleared the purchase of Optionally Convertible Debentures (OCDs) worth up to ₹50 crore in ZBullet Enterprises Limited (ZBEL) and up to ₹40 crore in Advance Media Distribution Limited (AMDL).
ZBEL, incorporated on June 12, 2025, aims to launch Bullet, a micro-drama app offering short-form series targeted at younger audiences. AMDL, set up on June 28, 2025, will focus on distribution services, including linear TV and broadband delivery, along with OTT content aggregation.
Both subsidiaries are yet to commence business operations. The investments, to be made in one or more tranches via cash consideration, will be used to meet ongoing business needs, capital expenditure, and working capital requirements.
ZEEL confirmed that the transactions fall under related party arrangements as the companies are its subsidiaries, but noted that they will be executed on an arm’s length basis, with no promoter interest involved.
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