ZEE concludes R.I.S.E journey with last chapter in Kolkata

Zee Entertainment Enterprises Ltd. (ZEEL) has concluded its multi-city flagship initiative R.I.S.E with an impactful event in Kolkata on 28^th July. After successful editions in Mumbai, Delhi, Bengaluru and Chennai, the Kolkata chapter brought together an eclectic mix of India’s most forward-looking marketers, growth-stage businesses, and retail visionaries.

“The event carried forward the immersive format of the previous chapters, with engaging keynote sessions, curated experiences, and insightful discussions focused on how ZEE’s full-funnel advertising ecosystem is helping brands scale across India. This includes ZEE’s portfolio of over 50 channels, ZEE5 (OTT), YouTube network, social platforms, regional IPs, and a nationwide influencer network—all seamlessly integrated to deliver ultimate business solutions at scale,” stated a press release.

Speaking on the launch, Ashish Sehgal, Chief Growth Officer, Zee Entertainment Enterprises Ltd., said: “Kolkata, with its dynamic business ecosystem, has been the perfect finale to the R.I.S.E journey. Through R.I.S.E, we aim to help brands turn powerful storytelling into tangible business success. As we close this chapter, our commitment to empowering businesses through innovation and collaboration remains stronger.”

Conceptualised as a flagship initiative, R.I.S.E stands for Results | Integration | Strategy | Engagement.  Through the initiative, ZEE aims to earn trust through value-first storytelling and giving businesses tools that convert media into measurable growth.  It’s designed as a powerful platform to unite India’s marketing, media, and investment communities. The platform brings together a diverse mix of visionary brand builders, senior marketers, retail clients, venture capitalists, new-age digital businesses, and small business entities who are all looking to scale, disrupt, and grow in today’s evolving market landscape.