Zee Media appoints Madhu Soman as Chief Business Officer, WION

Soman joins WION from Bloomberg LP where he was Head of Broadcast Sales, Asia-Pacific

e4m by exchange4media Staff
Published: Aug 1, 2022 6:23 PM  | 2 min read
Madhu Soman

Madhu Soman has joined Zee Media as Chief Business Officer for the international English news channel WION (World Is One News).

Soman has been in broadcast and digital media for nearly 25 years now, dabbling with news television, new media and the convergence between text, photos and video on the World Wide Web.


He was Head of Broadcast Sales, Asia-Pacific, for Bloomberg. He was also in charge of syndication sales, strategic partnerships, BTV distribution and Bloomberg.com subscription for South Asia.


Prior to joining Bloomberg in Hong Kong seven and a half years ago, Soman was a Reuters journalist for 14 years, serving senior editorial roles in New Delhi, Mumbai and lastly in London as Managing Editor - Video Services; one of the youngest ever.


Soman brings a unique skill set to the table as someone who transitioned smoothly from telling stories to selling stories.


His arc of work as a ground reporter and producer covers almost every important story in the subcontinent, from the Pakistan Cricket team’s historic tour of India in 1998, which was followed by the Kargil conflict on the icy peaks of the Himalayas, to the Asian tsunami of 2004 to Benazir Bhutto and Nawaz Sharif’s return to Pakistan from exile to the financial markets meltdown in 2007 to the Mumbai terror attacks in 2008.


After migrating Reuters’ Toronto Online operations to Bangalore, he went on to set up a programming division for Reuters Television in London, churning out daily and weekly shows with on-air reporters from major financial centres like New York, Frankfurt, Tokyo, Hong Kong, Shanghai, Singapore and Mumbai.

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