Zee Anmol maintains leadership in overall market : BARC week 43

Zee Anmol’s Kumkum Bhagya replaced Colors’ Naagin in top five programmes in overall market.

e4m by exchange4media Staff
Updated: Nov 1, 2018 3:17 PM

Zee Anmol continued to maintain its top position in the overall market with 848 million impressions in Week 43 of Broadcast Audience Research Council (BARC) India data. Star Utsav bagged second spot with 743 million impressions and Star Bharat climbed up to the third position with 739 million impressions.

Zee Anmol’s Kumkum Bhagya replaced Colors’ Naagin at top slot of top five programmes in overall market. The show garnered 13.7 million impressions followed by Naagin -3 on second spot with 13.1 million impressions and Zee TV’s Kundali Bhagya on third with 11.8 million impressions. Zee Anmol’s Mahek bagged fourth spot with 10.2 million impressions while Zee TV’s Kumkum stood at number five with 9.9 million impressions.

Hindi GEC Urban

Star Plus continued to lead the urban GEC market with 467 million impressions, followed by Sony Entertainment Television on second spot with 431 million impressions. Zee TV stood as number three with 427 million impressions. Colors took the fourth position and Star Bharat the fifth position with 406 and 357 million impressions, respectively.

Colors’ Naagin3 continued to dominate the list of top five programmes in the urban market as well, with 8.4 million impressions. Zee TV’s Kundali Bhagya bagged the second spot with 7.4 million impressions followed by Star Plus’ Yeh Rishta Kya Kehlata Hai and Zee TV’s Ishq Subhan Allah on third and fourth spot with 6.8 and 6.2 million impressions. Star Plus’ Kulfi Kumar Bajewala stood at five with 6.1 million impressions.

Hindi GEC Rural

Zee Anmol continued to lead the rural market with 687 million impressions, followed by Star Utsav on the second spot with 516 million impressions and Sony Pal on the third with 391 million impressions. Star Bharat and Dangal TV stood on the fourth and fifth positions with 382 million impressions and 328 million impressions, respectively.

Zee Anmol’s Kumkum Bhagya continued to lead the list of top five programmes with 11.5 million impressions followed by Mahek on the same channel at the second slot with 8.3 million impressions. Star Utsav’s Rabba Ve and Zee Anmol’s Ek Main Aur Tu bagged third and fourth spots with 5.8 and 5.6 million impressions respectively. Sony Pal’s Taarak Mehta Ka OOltah Chashma stood at number five with 5.5 million impressions.  


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