SPSN comes up with campaign for upcoming Australia tour of England

The series will be aired Live and Exclusive on SONY SIX and SONY TEN 3 (Hindi) channels from September 4

e4m by exchange4media Staff
Updated: Aug 27, 2020 3:25 PM
SPSN

Sony Pictures Sports Network (SPSN) is all set to honor the Real Fans of cricket with their campaign for the upcoming Australia tour of England.

One of the fiercest rivalries in cricket, the Australia–England sporting competitiveness can be traced back as far as the 19th century. Cricket fans are already looking forward to watching these two countries face each other and while England is on the cusp of completing its third series, this will be Australia’s first series in a new era of cricket during the pandemic.

The series will be aired LIVE and Exclusive on SONY SIX and SONY TEN 3 (Hindi) channels from September 4, 2020.

To capture the passion and the sentiments of Indian cricket fans, SPSN revisits its tenet ‘Love for Cricket Knows No Boundaries’ to win the hearts of real cricket fans with its campaign “Asli Fans ke Liye” SPSN has launched two campaign films that feature Real fans Vs Fake fans in real life situations only to realize that in order to be a Real Fan it is important to watch and follow great cricket and cricketers no matter which team is playing.

The first film showcases Fake Fans following Jonny Bairstow’s cooking and David Warners’ foot tapping videos that are garnering maximum views on their social media platform while Real Fans are actually following their heroes especially when they are playing their innings and making history on the pitch.

The second film is a shoot-based film set in an office where a group of colleagues are watching a LIVE match in play. The film opens with a Fake Fan, giving his pseudo expert advice, which is factually incorrect and leads to his colleague, a Real Fan, correcting him on the match playing out on TV between England and Australia. The film ends with the Real Fan educating the fake fan on one of the fiercest rivalries in cricket today and the real drama that unfolds when England and Australia play against each other.

Neville Bastawalla, Head, Marketing & On-Air Promotions, Sports Channels, Sony Pictures Networks India, said: “Asli Fans Ke Liye is our in-house campaign for the upcoming Australia tour of England that honors Real Fans, who are passionate about great cricket and cricketers no matter which team they play for and follow ball-by-ball play purely for the love of the sport. The campaign is a shout-out to all the Real Fans of cricket whose die-hard love for cricket knows no boundaries. They not only support their own country but also go beyond boundaries to genuinely embrace the sport. The upcoming Australia tour of England features two great cricketing nations who share one of the fiercest rivalries in cricket today and a Real Fan will definitely not miss watching this high-octane series.”

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